Culture industry
According to Martin & Nakayama (2009), culture industry
is “industry that produces and sells popular culture as commodities” (p. 351).
They are found that “popular culture is nearly always produced within a capitalist
system than sees the products of popular culture as commodities that can be
economically profitable” (p.351).
Disney Corporation is a classic example of the culture
industry. It includes amusement parks, movies, cartoons, and a plethora of associated
merchandise. The Walt Disney Company, together with its subsidiaries and
affiliates, is “a leading diversified international family entertainment and
media enterprise with four business segments: media networks, parks and
resorts, studio entertainment and consumer products” (Disney.com). Disney has
profit-driven goals and recently they developed more products for customers in
order to compete with other entertainment companies. But in such industry,
Disney is still a leader. They create popular culture and they spread to the
world of their ideas and entertainment and the most important, let people
become part of it. The real feeling and good memory are unbeatable tools to win
the market.
I still remember my experiences in Disney, one was in Hong
Kong, and the other is in Los Angles. Although the park sells same products,
you feel totally different in these two places. That’s where I found amazing. I
went to these two parks with different people, so I have different memories
with them.
Reference:
Maritn, J. N., & Nakayama, T. K. (2010). Intercultural
Communication in Contexts (Fifth ed., pp. 185-187). New York, NY: Mcgraw-Hill.
The Walt Disney Company and Affiliated Companies, (2012),
Company Overview, Retrieved from http://corporate.disney.go.com/corporate/overview.html
wow, somehow I really like your example. disneyland. hmmm, when you mention it, now it seems legit. that is also why universal studio in florida can be very different from the one in singapore. i wish i could visit disneyland in florida before i graduate and have to leave united states.
ReplyDeleteWow, ya it is interesting to view Disneyland as a culture industry. Disney is such a huge part of popular culture. They've produced many movies, books, amusement parks, and other forms of entertainment. In the end though, they are economically driven which ultimately makes it a culture industry. What are the differences in the Disneyland in America and in different countries? I'd be interested to know!
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